Popular singer, Cynthia Morgan, also known as Madrina, has signed a management deal with a US-based entertainment management company, The Facilitator Firm.
In a statement made available to The Punch, the German Juice singer said she is excited to join her new management company while stating reasons for making the deal.
The reggae star said, “I made the decision to sign the deal with the global market in mind. The Facilitator Firm definitely understands the global market. My new public relations team headed by Muyi did a data mining research and he presented it to me. This made me realize how much fans I have beyond the shores of Nigeria including places I have never been.
“I am rest assured that The Facilitator Firm can help bring that to a larger scale. Doing it independently, you don’t really have those teams to help worldwide. The Facilitator Firm has worked with a lot of artistes on the global stage, that’s why I wanted to partner with them.”
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According to Madrina’s spokesperson, Muyiwa Babalola, Cynthia Morgan resonates with a diverse fan base all over the world because of her feel-good music and vibe.
He said, “Cynthia resonates with a diverse fan base all over the world because of her feel-good music and vibe. I have seen and studied her global appeal, I have also come to know her as a friend. It is no longer news that the world is increasingly fascinated by the afrobeat sounds. Together, there is a commitment to utilizing Cynthia’s raw magic to continue to exhibit afrobeat on the world stage, and in a more organized dimension.
“The Facilitator Firm is a Full-Service Boutique Artist Management, Indie-Record Label, Artist Services and Publishing Company headquartered in Las Vegas, NV. forged by the partnership of Founder/CEO ‘Uncle Odis’ Johnson and Co-Founder/President Tabiyah Yetunde. The duo are long-time music industry veterans.”
