With another edition of the Big Brother Naija reality TV show kicking off this July, fans are already warming up to remain glued to their DStv and GOtv screens for another two to three months.
The reality TV show has not only, over the last decade, garnered so much popularity amongst the Nigerian – and Africa by extension – populace, but millions of dedicated fans.
The fans have consistently shown dedication through votes. In 2019, the BBNaija Pepper Dem edition had groundbreaking 240 million votes gathered from all the voting platforms – SMS, website, mobile site, MyDStv App and MyGOtv App. While in 2020, the BBNaija Lockdown edition shattered the records with an unbelievable 900 million votes across all voting platforms as well.
One of the interesting features of the BBNaija show is the winnings. Aside the major prize to be won by the last housemate standing, every housemate is a potential winner. From branded tasks to sponsored activities, a housemate stands a chance to win cash prizes and other valuables.
The major prize of the show has always attracted attention from viewers, fans and housemates alike. The first edition had Katung Adwak smiling home with a prize money of $100,000. Efe Ejeba and Miracle Igbokwe, who won second and third editions respectively won a prize money of N25 million and a car aside other emoluments. In 2019, the prize money was upped by the organisers and the first and only female winner – so far – Mercy Eke won a grand prize of N60 million.
Like an oliver twist, organisers increased the grand prize for the fifth edition and Laycon walked away with N85 million grand prize. For 2021, organisers have again upped the ante to announce a whopping sum of N90 million as the grand prize.
If the grand prize regularly attracts thousands of Nigeria to audition process of the BBNaija show, the task, game and competition winnings are enough reasons to be tempted to do all that is necessary – in line with the show’s requirements – to be on the show. From hundreds of thousands of Naira to household equipment, branded merchandize, cars, endorsements, all-expense paid vacations and many more, ex-housemates have benefitted from in-house winnings despite not being the eventual winner. At least, 85 of all the 102 ex-housemates that have featured on the BBNaija franchise have had winnings despite not winning the show.
In 2017, Bisola Aiyeola, a finalist and one of the ex-housemates of the BBNaija See Gobbe won herself an ambassadorial role with One Campaign Organisation for winning a task while in the house. Tobi of the BBNaija Double Wahala won several amounts of Naira while in the house and Khafi of the BBNaija Pepper Dem won herself an Innoson IVM Fox car alongside other prizes and cash sums in tasks conducted while in the house. Tobi of the BBNaija Double Wahala won several amounts of Naira while in the house and Khafi of the BBNaija Pepper Dem won herself an Innoson IVM Fox car alongside other prizes and cash sums in tasks conducted while in the house. Same goes for Laycon, Vee, who also got themselves an all paid expense tour to Dublin, Ireland, courtesy Guinness, during the Guinness Smooth Hunt task in the BBNaija Lockdown edition. In the same vein, Ozo and TrikyTee won themselves an all expense trip by Pepsi for winning a challenge while in the house. Ozo also won himself an Innoson IVM Caris car, courtesy Innoson Motors during a task.